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media audiences



Shirky argues that the internet rollout has had a revolutionary effect on media consumption.

New media technologies, he tells us,  place mass communication tools in the hands of audiences, democratising media production so that ordinary people can organise and communicate wide-scale social change.


Shirky: everyone makes the media

Flipped learning/revision worksheet exploring mass amateurisation effects.

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19.5 Digital technology effects

Analysis sheet examining the 'bargains' produced by set texts.


Shirky: everyday communities online

Help sheet exploring Shirky's concept of the bargain and online activism.

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19.3 Digital technology effects

Analysis sheet that explores digital technology effects on set texts.

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"...a truly insightful book which addresses important changes in today’s media landscape"

Sonia Livingstone: LSE

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