media audiences
SHIRKY
Shirky argues that the internet rollout has had a revolutionary effect on media consumption.
New media technologies, he tells us, place mass communication tools in the hands of audiences, democratising media production so that ordinary people can organise and communicate wide-scale social change.
worksheet
Shirky: everyone makes the media
Flipped learning/revision worksheet exploring mass amateurisation effects.
apply it
19.5 Digital technology effects
Analysis sheet examining the 'bargains' produced by set texts.
worksheet
Shirky: everyday communities online
Help sheet exploring Shirky's concept of the bargain and online activism.
apply it
19.3 Digital technology effects
Analysis sheet that explores digital technology effects on set texts.
"...a truly insightful book which addresses important changes in today’s media landscape"
Sonia Livingstone: LSE