media audiences
SHIRKY
The future presented by the internet is the mass amateurization of publishing and a switch from 'Why publish this?' to 'Why not?
Shirky argues that the internet rollout has had a revolutionary effect on media consumption.
New media technologies, he tells us, place mass communication tools in the hands of audiences, democratising media production so that ordinary people can organise and communicate wide-scale social change.
"...a truly insightful book which addresses important changes in today’s media landscape"
Sonia Livingstone: LSE