NEALE
media language
Neale tell us that there are no fixed lists of ingredients that determine genre. Genre driven products, he argues, create audience appeal through the repetition of some ingredients some of the time.
Indeed, products adapt those genre based formulas to maintain their commercial viability and to maximise audience engagement.
"...a truly insightful book which addresses important changes in today’s media landscape"
Sonia Livingstone: LSE
worksheet
Neale: repetition & difference
Revision handout that develops understanding of essential Neale theory.
apply it
4.1 genre use/subversion in texts
Analysis sheet that explores the genre driven codes that set texts use.
apply it
4.5 set text institutional relay analysis
Helps students diagnose the use/effects of intertextual-relay on set texts
worksheet
Neale: industry & genre analysis
Handout that explores the use of genre labelling in marketing.
apply it
4.2 set text genre subversion analysis
Analysis sheet that explores why products subvert genre driven codes.
