media audiences
JENKINS
Fan readings of professional media, according to Jenkins, often produce oppositional responses to the meanings intended by their creators.
Indeed, fandoms, for Jenkins, are visible markers of an audience’s capacity to produce aberrant readings of professional media, and provide substantial evidence that audiences are active media consumers.
worksheet
Textual poaching and appropriation
Helps students understand the use and effects of fan fiction.
research it
18.2 set text convergence analysis
Analysis sheet that identifies audience/producer convergence effects.
revise it
18.3 social media & fan labour
Analysis sheet that explores social media marketing techniques.
worksheet
Participatory culture & digital media
Explores the difference between commercial web 2.0 & online activism.
"...a truly insightful book which addresses important changes in today’s media landscape"
Sonia Livingstone: LSE