media industries

HESMONDHALGH

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Hesmondhalgh’s ‘cultural industries’ approach explores the media from the perspective of commercial production practices and makes two enormously important observations regarding the necessities of product development:

firstly, that products exist as a result of their economic context; and, secondly, that the media industry is a high risk business. 

worksheet

Maximising profit and minimising risk

Investigates Hesmondhalgh's cultural industries approach.

e-worksheet

Product formatting techniques

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14.2 Apply it: Stars, remakes and reboots

Set text analysis that explores the use of formatting in film marketing.

e-worksheet

Maximising profit and minimising risk

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worksheet

Rethinking the digital revolution

Revision worksheet examining the negative effects of digital tech.

apply it

14.4 Apply it: reassessing digital impact

Set text analysis prompting students to reassess technology effects.

worksheet

Product formatting techniques

Explores star power, serialisation and genre formatting to reduce risk.

e-worksheet

Rethinking the digital revolution

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"...a truly insightful book which addresses important changes in today’s media landscape"

Sonia Livingstone: LSE