media industries
HESMONDHALGH
Hesmondhalgh’s ‘cultural industries’ approach explores the media from the perspective of commercial production practices and makes two enormously important observations regarding the necessities of product development:
firstly, that products exist as a result of their economic context; and, secondly, that the media industry is a high risk business.
worksheet
Maximising profit and minimising risk
Investigates Hesmondhalgh's cultural industries approach.
e-worksheet
Product formatting techniques
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14.2 Apply it: Stars, remakes and reboots
Set text analysis that explores the use of formatting in film marketing.
e-worksheet
Maximising profit and minimising risk
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worksheet
Rethinking the digital revolution
Revision worksheet examining the negative effects of digital tech.
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14.4 Apply it: reassessing digital impact
Set text analysis prompting students to reassess technology effects.
"...a truly insightful book which addresses important changes in today’s media landscape"
Sonia Livingstone: LSE