BAUDRILLARD

media language

Postmodernity is said to be a culture of fragmentary sensations, eclectic nostalgia, disposable simulacra, and promiscuous superficiality, in which the traditionally valued qualities of depth, coherence, meaning, originality, and authenticity are evacuated or dissolved. 

The impact of Baudrillard’s writing has been enormous – introducing a whole new glossary of media terminology – hyperreality, media implosion and simulacra - to name just a few terms. The real power of Baudrillard's writing, however, lies in his suggestion that contemporary mass media messages are inescapable and all-consuming, yet, conversely, are empty of meaning.

worksheet

Baudrillard: the real and hyperreal

Flipped worksheet exploring key features of the postmodern age.

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5.6 reality/fiction blurring in TV drama

Guided analysis that explores realised fiction in television drama set texts.

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5.3 meaning implosion in newspapers

Analysis sheet that investigates how meaning is neutered by newspapers

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5.5 hyperreal inertia in advertising

Worksheet exploring the effects of advertising on the wider media.

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"...a truly insightful book which addresses important changes in today’s media landscape"

Sonia Livingstone: LSE

Media Theory for A Level
The Essential Revision Guide