BAUDRILLARD

media language

Postmodernity is said to be a culture of fragmentary sensations, eclectic nostalgia, disposable simulacra, and promiscuous superficiality, in which the traditionally valued qualities of depth, coherence, meaning, originality, and authenticity are evacuated or dissolved. 

The impact of Baudrillard’s writing has been enormous – introducing a whole new glossary of media terminology – hyperreality, media implosion and simulacra - to name just a few terms. The real power of Baudrillard's writing, however, lies in his suggestion that contemporary mass media messages are inescapable and all-consuming, yet, conversely, are empty of meaning.