media audiences
GERBNER
Gerbner’s research focused on screen depictions of violence and the attitudinal changes that could be induced as a result of watching television conflict.
The conclusions that Gerbner formed in response to that research were profound in their suggestion that television viewing could radically change the way we, collectively, perceive the real world.
worksheet
Fear cultivation by the media
Develops an understanding of core cultivation theory concepts.
e-worksheet
Mainstream media ideologies
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compare it
16.6 Gerbner versus Hall
Compare the application of Hall's reception theory to Gerbner.
e-worksheet
Fear cultivation by the media
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apply it
16.2 Violence effects in set texts
Analysis sheet to help students explores the impact of violent content.
"...a truly insightful book which addresses important changes in today’s media landscape"
Sonia Livingstone: LSE