media audiences

GERBNER

Gerbner’s research focused on screen depictions of violence and the attitudinal changes that could be induced as a result of watching television conflict.

 

The conclusions that Gerbner formed in response to that research were profound in their suggestion that television viewing could radically change the way we, collectively, perceive the real world.

worksheet

Fear cultivation by the media

Develops an understanding of core cultivation theory concepts.

e-worksheet

Mainstream media ideologies

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16.6 Gerbner versus Hall

Compare the application of Hall's reception theory to Gerbner.

e-worksheet

Fear cultivation by the media

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16.2 Violence effects in set texts

Analysis sheet to help students explores the impact of violent content.

worksheet

Mainstream media ideologies

Examines how advertising cultivates mainstream content.

apply it

16.5 Apply cultivation theory

Analysis sheet that applies cultivation theory to set texts.

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"...a truly insightful book which addresses important changes in today’s media landscape"

Sonia Livingstone: LSE