Media Theory Revision Guide

All A level theorists covered alongside revision summaries and exam practise exercises.

 

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The Times

Technology and audience engagement

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The Times pay-to-view paywall might restrict online content to subscribers, but it does routinely use social media and other peer-to-peer services to generate free-to-view audience engagement elsewhere. 


The Times, like other newspapers, has its own YouTube channel that it uses to construct additional multimedia content - a particular draw for younger readers. Uploaded videos often include profile pieces that provide additionaility to its print based coverage; interviews with high profile politicians and fact based explainer vlogs often provide the direction for these YouTube offerings.


The Time also engages Twitter to construct click bait marketing content - the principal function of which is to direct casual social media viewers to its online subscription service. 


The Times, moreover, uses Twitter to foreground its authority as a real-time news gathering agency - releasing upwards of ten tweets an hour to evidence its up-to-the-minute news gathering credentials.

Mobile first

A term used to describe the precedence of online news over print in contemporary newspapers. Priority is given to uploading and optimising live news to service smartphone consumption.

Media terminology used

Additionality

A term used to describe the use of digital media to provide additional content.

Fee-to-view

Increasingly, media content is packaged for subscription rather than free viewing. Fee-to-view systems tend to carry fewer adverts, thus producing a cleaner viewing experience for audiences.

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Media Theory for A Level
The Essential Revision Guide