Media Theory Revision Guide

All A level theorists covered alongside revision summaries and exam practise exercises.




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The Times

Technology and audience engagement


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The Times pay-to-view paywall might restrict online content to subscribers, but it does routinely use social media and other peer-to-peer services to generate free-to-view audience engagement elsewhere. 

The Times, like other newspapers, has its own YouTube channel that it uses to construct additional multimedia content - a particular draw for younger readers. Uploaded videos often include profile pieces that provide additionaility to its print based coverage; interviews with high profile politicians and fact based explainer vlogs often provide the direction for these YouTube offerings.

The Time also engages Twitter to construct click bait marketing content - the principal function of which is to direct casual social media viewers to its online subscription service. 

The Times, moreover, uses Twitter to foreground its authority as a real-time news gathering agency - releasing upwards of ten tweets an hour to evidence its up-to-the-minute news gathering credentials.

Mobile first

A term used to describe the precedence of online news over print in contemporary newspapers. Priority is given to uploading and optimising live news to service smartphone consumption.

Media terminology used


A term used to describe the use of digital media to provide additional content.


Increasingly, media content is packaged for subscription rather than free viewing. Fee-to-view systems tend to carry fewer adverts, thus producing a cleaner viewing experience for audiences.

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