Media Theory Revision Guide

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All A level theorists covered alongside revision summaries and exam practise exercises.





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Daily Mirror

Semantic codes


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The front cover of the Daily Mirror also deploys some explicit ideological messaging through the use of semantic coding. The stormy skies behind the Statue of Liberty clearly connote the sense of foreboding felt by many Americans after President Trump‘s presidential election victory. 

The red-tinted horizon behind Lady Liberty similarly foregrounds an apocalyptic tone, suggesting that the president's tenure will be problematic. The use of semantic codes, in this instance, helps convey the ideological bias of the Daily Mirror. 

As a left leaning paper the Mirror supports the policies and political direction of the Democratic Party - as such their editorials are naturally inclined to critique a Trump victory. They also construct a sensationalised feel because they have to sell their product to a mass market.

Ideological positioning

The values and ideas a media product foregrounds to its audience. A left wing newspaper for instance will position its audience to agree (ideologically speaking) with its left wing content.

Media terminology used

Mass market news

News designed to engage mainstream readerships - presenting hard news as entertainment and often critiqued for trivialising news content. Also known as news depoliticisation.

Connotative reading

A reading that identifies the emotional or symbolic affect of a media product.

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Media Theory for A Level
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