There is also significant use of cultural codes within Woman’s Realm, with frequent references made to shared knowledge external to the product. The use of cultural codes would have helped to construct audience relatability, reinforcing a notion that the magazine shared the same values and cultural world as that of its audience.

The Healing Power column, for example, relies heavily on the audience’s understanding of Christianity, and hints at the wider role of religion in the lives of Women’s Realm’s more traditional readers.

The article, too, is suggestive of the secularisation of society during the period and of the critiques made of organised religion by a burgeoning 1960s youth culture.

The language of the article is defensive, consistently referencing the readers’ understanding of God as a gendered entity by citing the idea as a ‘He’ or ‘Him’. 

The writing, furthermore, draws on the understanding of God as an omnipotent being whom humanity cannot fully comprehend. The association drawn between the ideas of masculinity and power, here, assists in reaffirming and justifying the patriarchal ideals prevalent within society at the time.

By covertly presenting these connections, the ideology that men naturally have more power than women in society is naturalised by the media. The column’s male God, importantly, is presented as an incomprehensible being who knows what is best for humanity.

His presence, moreover, should not be questioned, while readers are advised to remain subservient to him - to remain obedient even if he appears cruel or overbearing. Male power (and cruelty), as such, are legitimised for women.