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The male gaze and Riptide
The inclusion of women as objects of violence in Riptide supports van Zoonen’s theoretical perspective. Van Zoonen tells us, for example, that women in the media are often constructed or are routinely depicted using problematic victim-based stereotypes.
The Microphone lady’s performance, for example, collapses into victimhood as the video progresses, her initial confidence replaced by a mascara-streaked performance that suggests the presence of an unknown threat.
We are also presented with several scenes where women are included for the voyeuristic pleasures of the video’s male characters, and, by extension, are similarly offered up to us the audience as erotic spectacle. The beach scene, for example, traces the camera’s perspective to that of a male performer watching an unsuspecting female subject. Here, Laura Mulvey’s male gaze theory is writ large in the scene - a scene that underlines the media’s tendency to present women for the pleasure of male characters and a male audience. Ultimately, van Zoonen would assert that these routine depictions of women as erotic spectacle help to reinforce patriarchal power.
A term coined by the film theorist Laura Mulvey that refers to the routine objectification of women by media products. Mulvey tells us that media products routinely depict women to male audiences in a highly sexualised way - framed to invite male audiences to take sexual ownership of women.
Media terminology used
A representation that depicts someone as an object of sexual gratification. Usually used to describe the sexualised portrayals of women.
A simplified representation of a social group, constructed by exaggerating physical traits or behaviours. Stereotypes are problematic because they are easily internalised by audiences.