Media Theory Revision Guide

"...essential for all media students"

All A level theorists covered alongside revision summaries and exam practise exercises.





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Assassin's Creed

AC Fandom


2 Exemplar ratings

Jenkins tells us that contemporary digital media developments have enabled what he calls ‘audience producer convergence’. Digital technologies have brought together the makers and customers of media products for the mutual benefit of each party. 

Certainly, Assassin's Creed Liberation provides a great deal of evidence to corroborate this view. Ubisoft’s nurturing of fan power through the development of an Assassin's Creed wiki  forum exploits the digital labour of fans, giving Ubisoft releases access to the marketing potential of fans' social netowrks. 

The 937,000 views of the official ACL3 trailer On YouTube, coupled with the 10 million members of the official Facebook ACL page, testify to the power of the AC fan power in helping to market the product through the media flows of the product’s users. 

The AC franchise further facilitates fan engagement through fan kit giveaways and exclusive content as well the construction of a yearly AC celebration day that invites audiences to share their fan based activity online.

Audience/producer convergence

Refers to the synergistic relationship that exists between audiences and media producers in the contemporary media landscape - usually constructed through digital or online media. Audiences might use social media to affect fan power. Media producers might use fan networks to distribute or market their products.

Media terminology used

Fan labour

The work (often free of charge) executed by fans and audiences that helps to distribute or market media products for larger companies. Liking or sharing a trailer for instance helps to advertise that product for free.

Media flows

Refers to the distribution of professional media products through the use of audience based social networks.

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Media Theory for A Level
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