Media Theory Revision Guide

"...essential for all media students"

All A level theorists covered alongside revision summaries and exam practise exercises.

 

BUY NOW 

mybook.jpg

COMING SOON

Revise, learn and apply A grade media terms with the Essential Media Theory glossary revision tool

media language quiz

COMING SOON

exam prep downloads

Get ready for your end of year exams with the Essential Media Theory revision help tools.

Assassin's Creed

End of audience

Shirky

3.5 2 Exemplar ratings
prev
next

The use of digital media by the Assassin's Creed franchise provides a great deal of evidence to support Shirky’s claim that contemporary media producers use two-way communication processes to market and distribute their products. 


The beta release of Assassin's Creed Three Liberation on its fan web forum six months prior to its official launch allowed Ubisoft to test drive its new PS Vita game with established fans of the AC franchise and to also kick start its slow burn marketing campaign.


Ubisoft’s use of social media platforms also offered numerous opportunities for fans to comment on gaming content. Ubisoft, here, engages in hashtag tracking: a real time focus group that the company uses to refine the Assassin's Creed gaming experience. 


Ubisoft also affects a faux personal connection with fans by highlighting and retweeting fanart, cosplay uploads and other UGC on social media networks. This two-way communication both nurtures and rewards fan activity, exploiting the digital labour of their audience to market AC products across fan networks without the need for any financial outlay.

Audience feedback

When audiences speak back to producers through online commentary or social media. Shirky tells us that contemporary audiences expect to be able to feedback - producers who don't facilitate audience based two-way conversations won't survive.

Media terminology used

UGC

Stands for 'user generated content'. UGC is published material that has been authored by everyday audience members.

Hashtag tracking

Social media hashtags are used by media producers as real time focus groups - allowing producers to check whether audiences are responding positively or negatively to products. Most product launches are accompanied by social media hashtags to help producers monitor customer reactions.

How helpful is this exemplar?Don’t love itNot greatSatisfiedReally goodExcellentHow helpful is this exemplar?
Media Theory for A Level
The Essential Revision Guide