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Kiss of the Vampire
The melodramatic poses of the four characters depicted in the film poster all convey a clear sense of the kind of action and spectacle the film offers its readers. Barthes suggests that these depictions are proairetic in nature - using action codes to convey excitement.
The lead vampire, who recoils from an unknown danger injects fear and a sense of suspense into the scene. The action of the swooning blonde at the left of the frame tells the audience that the film will contain romance or possibly sexual content. The action of the bats swirling around the pyramid composition of the four characters inserts a sense of pursuit and menace into the scene.
A 1960s audience would be highly familiar with the dramatic poses constructed - using their contextual film knowledge to decode the meanings listed above to pre-empt the narrative content of KOTV.
Refers to moments of action within a media text. Proairetic moments create excitement or intensify emotional reactions.
Media terminology used
A film marketing design technique that places a cast in a triangular shaped composition.
Pleasure of spectacle
An audience pleasure derived from actor performance- usually dancing or movement based. Spectacle is a feature conventional e of musicals or slapstick comedy.