Media Theory Revision Guide

All A level theorists covered alongside revision summaries and exam practise exercises.




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The Times

Language effects


2 Exemplar ratings

Language use on the front page is interesting The repeated quote on the back page of the Times newspaper deploys second person narration to create an energised message that addresses the reader directly through the use of the word “You”. 

The repetition of the “You will be so proud” quote simultaneously flattens the urgency of its second person address and constructs a sense of uncertainty as a result of its overplayed appeal to the reader. 

Text based elements conventionally anchor the meaning of print imagery, but, unusually, the overwhelming scale of the front page of this text performs the opposite function; and helps to persuade the reader that Trump’s appeal to American patriotism is, at best, an overworked cliche, or, more problematically, is disingenuous in its intentions.The use of the word “shockwaves “further helps to sensationalise the story and creates a through its emotive appeal a sense that the narrative depicted is crisis driven.

Direct address narration


Media terminology used


Refers to the use of an element within a media product that ties down its meaning. A caption on a photograph, for example.

Hysterical news values

Sensationalist or exaggerated news content. Usually used to increase sales or readership figures.

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