Media Theory Revision Guide

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All A level theorists covered alongside revision summaries and exam practise exercises.

 

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Daily Mirror

Proairetic codes

Barthes

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The Mirror presents the Trump election as a news spectacle through the use of carefully constructed image-based proairetic codes. The imagery of the female boxer and the accompanying shots of rejoicing Trump supporters underline the gravity and excitement of the newly elected president’s victory. 


Similarly the action of the weeping Statue of Liberty helps to underscore the left-wing bias of the Daily Mirror and further suggests to the papers readers that Trump’s victory is an attack on American notions of civil justice and other left-leaning ideologies.

Proairetic codes

Refers to moments of action within a media text. Proairetic moments create excitement or intensify emotional reactions.

Media terminology used

Left-wing bias

Products that support left-wing political ideologies are said to have a left-wing bias. Left wing political ideologies champion investment in public services (education/health/localgovernment) and generally argue for higher taxation to pay for thoseservices. The left-wing political party in the UK is the Labour party.

Ideological positioning

The values and ideas a media product foregrounds to its audience. A left wing newspaper for instance will position its audience to agree (ideologically speaking) with its left wing content.

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Media Theory for A Level
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