Revise, learn and apply A grade media terms with the Essential Media Theory glossary revision tool
media language quiz
exam prep downloads
Get ready for your end of year exams with the Essential Media Theory revision help tools.
The Mirror set text clearly uses a number of hermeneutic codes in order to help drive point of sale impulse buys. The interrogative tagline on the front page, “What have they done?” Immediately constructs a sense of uncertainty regarding the result of the presidential election.
Further enigma is presented to the reader through the use of the accompanying byline “fears over lost of jobs and immigrants” through which the Mirror newspaper articulates and provokes reader fears of an unknown danger in order to engage interest.
A phrase or slogan used by print producers to capture audience attention. Taglines can be comedic or can pose questions to engage reader interest.
Media terminology used
The deliberate use of an element within a product to create mystery or tease the audience to read/watch further
A term applied to magazine and newspaper purchases where audiences buy products without planning to do so. Front page features often drive impulse buys.