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Fixed and On Demand distribution
LNWH was initially broadcast during an 11:00pm to Midnight slot, enabling an intimate and in-depth discussion of taboo topics - an editorial direction that would not be possible on the show's 10am daytime counterpart.
LNWH's fixed schedule distribution format under Emma Barnett's stewardship, however, has been replaced by a shorter podcast friendly structure with over 2000 episodes that are available to download on both the Woman's Hour and LNWH web portals.
Downloads usually offer 15 minute discussion based segments that are curated using clickbait themed titles like Alone Time, Not Wanting Children and other female friendly topics. It is important to note that the Radio 4 host station is used to brand content for its discerning middle class audience.
A term used to describe the timeshifted consumption of contemporary media. Streaming services and podcasting for instance allow users to watch their favourite television shows or to listen to radio broadcasts whenever they want.
Media terminology used
Collectively known as 'white collar workers' or a middle class target audience. This demographic groups are often targeted by media producers because they attract advertising revenue.
A method used to distribute media that gives audience access to media anytime they need or want it. On demand distribution differs from fixed schedule distribution where viewers have to tune in at specific times to access a media product.