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The Times lack of global appeal
Despite the Times’ global connections and its ownership by the globally positioned News Corporation conglomerate, the set text pursues a distinctly UK-oriented approach to newsgathering.
The heraldic Times logo foregrounds those UK based sensibilities, while domestic news stories routinely lead the editorial mix of the set text.
Significant sections of the paper are given over to more globally allied content but are constructed to give readers an understanding of the implications of foreign events on UK life.
Sports content is similarly focused on the UK Premier League, while softer editorial pieces are dominated by Royal stories that facilitate, primarily, the interests of a UK based audience. Business news too is globally aware, but again its profile oriented approach tends to focus on companies that have extensive UK based interests.
It could be argued that the various satellite digital services offered by the Times – its use of social media, the Times’ YouTube channel and it’s globally available online pay subscription service - have the potential to generate global interest, yet the content foregrounded on these digital platforms is similarly focussed to target a UK based readership.
Globalisation refers to the way that media products began to be produced and shared across the globe. Globalisation enabled audiences to consume ideas that they previously had not been able to access. Gauntlett tells us that this allowed audiences to move beyond the fixed/traditional identities thrust upon them by local social forces.
Media terminology used
Internationalisation refers to strategies adopted by media makers to maximise their profits and audience reach through global distribution. Media conglomerates strive to operate in multiple countries to create this global reach.
Describes a media product's capacity to make a profit. Commercially viable products tend to attract large audiences - creating revenue from sales/subscriptions as well as advertising.